Sell in Public as your B2B ghostwriter: what it does and doesn't do

Sell in Public → B2B LinkedIn content agency → B2B ghostwriting → the right writer for each format

Where it sits among your ghostwriting options

Next to a freelance ghostwriter, Sell in Public is set up for more than one voice: founder-led content, team content where other employees post as themselves, or both. Next to a staff writer, you skip recruiting and keep your own people free for other formats. Next to a content marketing agency, the focus is narrower: people posting on LinkedIn under their own names, plus the strategy behind it. The models comparison covers the trade-offs of each route in more depth.

How the writing gets made

• It starts with interviews. Each week's interviews supply the ideas, and recordings and notes you already have, from sales calls to customer stories, fill in the detail. Posts end up grounded in situations your buyers will recognize.
• People do the writing. Writers develop ideas with each author, then draft and rework the posts with them, getting to know how that person reasons and talks along the way.
• You give the final yes. Nothing goes out without your approval, and each post goes out in its author's own voice.
• Comments are written by people. When Sell in Public engages in comment threads, every comment is written by a human.

What it does for your sales team, and what it won't

There's no outreach. Sell in Public doesn't send DMs or book meetings for you, because its focus is content and strategy. Around that, sales gets three things:

• A heads-up when a prospect is engaging with posts from your team, or with a competitor's posts.
• Messages and questions worth answering, passed along as they come in.
• Reporting on which posts contributed to deals, pieced together from link tracking, your sales figures and what buyers tell you, with a clear line between what can be traced and what can't.

What it asks of you

Block time for weekly interviews and for reviewing drafts, and share recordings and notes you already have. With any ghostwriter, fast approvals keep posts current, and naming one person on your side to settle disagreements between authors avoids a lot of back and forth.

Who it suits, and who should look elsewhere

It suits:

• Founders with strong opinions about their market and no hours to write them down.
• Companies that want several people posting, each recognizably themselves.
• Leaders who want a candid read on which posts helped bring in deals.

Look elsewhere if:

• You want a vendor to run outbound, send DMs or book meetings.
• Your main need is a trade-publication byline, a white paper or a company blog. A specialist writer for that format will serve you better.
• You'd like a single post, or posting that runs on autopilot with no writer involved.

What it costs: a quote after a short call

There's no public price list. After a short intro call, Sell in Public quotes based on how many people and posts are involved.

Start with a 15-minute call

Book the 15-minute intro call and come with the names of people who might post and a rough idea of what buyers should know about each of them. Jeff Schroeder founded the agency, and you can also email him at jeff@sellinpublic.co. Sell in Public also publishes free tools and a blog.